Sports Fiends, Inc., ("Sports Fiends") operates the web site accessible from the URL http://www.sportsfiends.com (the "Web Site").

Sports Fiends is committed to protecting your privacy and utilizing technology that gives you the most powerful, safe, online experience that you can get anywhere. Sports Fiends supports a general policy of openness about personal data collection and use. We have adopted and implemented this Privacy Policy as part of our commitment to protecting your personal information from misuse.

What information does Sports Fiends collect on its Web sites?

Sports Fiends collects both personal information and aggregated information on its Web sites. We discuss our collection of different kinds of information below.

Personal Information:
You do not have to provide personal information to use any of our Web sites. We collect personal information only when you provide it to us - for example, in answering surveys; entering contests and sweepstakes; registering to receive electronic newsletters and other materials, chat rooms, forums, and quizzes; purchasing items from our stores; and taking part in other promotional opportunities. You may be asked to provide your contact information (such as your name, postal address, telephone numbers and/or email address), financial information (such as credit card numbers), and demographic information (such as your ZIP code, age, or income level).

Contact information is used to respond to your inquiries; to notify you if you have won a contest or a quiz and to send products and services ordered from our sites. You also may receive periodic mailings from us with information on new products and services, updates to our Web sites or upcoming events. You may opt out of having your contact information as part of our mailing list at any time (see the Choice/Opt-Out Section below). Financial information that is collected is used only to for your purchases and is never shared with third parties for any other reason.

Demographic information is shared with advertisers and third parties only on an aggregated basis. (See the Aggregated Information Section below.)

Whenever we request your personal information on our Web sites, we will try to explain to you how we intend to use it and provide you with a choice to decline certain uses. In addition, if we plan to post any of your personal information on our Web sites (for example, your name and home town to identify you as the winner of a quiz), we will also notify you of this possibility either when you provide information to us or prior to posting the information.

We may be required to disclose personal information pursuant to valid legal process.

Aggregated Information:
We collect information through our Web sites relating to traffic levels on our Web sites - for example, the total number of users visiting particular pages. We also aggregate demographic information and the results of surveys.

We use IP addresses to calculate Web site usage levels. Whenever you are on the Internet, a number (an IP address) is automatically assigned to your computer. This number is identified and logged automatically whenever you visit our Web sites. Collecting IP addresses is standard practice on the Internet, and is done automatically by many Web sites. An IP address does not provide us with any of your personally identifiable information, so although your session will be logged, you will remain anonymous to us.

This aggregated information, which does not personally identify you, is helpful to us for improving the services we offer and for marketing purposes. We may share aggregated information with our advertisers, business partners, or other companies.

Public Forums:
We make discussion areas, message boards, and/or chat rooms available to our users. Please remember that any information that is disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose your personal information.

Children:
Our Web sites are general audience sites. We do not direct any of our content specifically at children under thirteen (13) years of age. We announce and post personal information (such as name and home town) of contest winners after receiving consent from the children's parents. We will not collect information from children under the age of 13 without first gaining consent or giving direct notification to a parent or guardian. We will not use this information to contact the child for other purposes, distribute this information to third parties, or give the child the ability to post publicly or otherwise distribute personally identifiable information without a parent's or guardian's consent.

Third-Party Ad Servers:
Sports Fiends uses an outside ad company to display ads on the Web Site. These ads may contain cookies. While Sports Fiends may use cookies (see below for definition) in other parts of the Web Site, cookies received with banner ads are collected by the ad company, and Sports Fiends does not have access to this information.

Links to Third-Party Sites:
Our Web sites may contain links to third-party Web sites. The linked sites are not under the control of Sports Fiends, and we are not responsible for the contents of any linked site or any link contained in a linked site. We are providing these links only as a convenience, and the inclusion of a link does not imply endorsement of the linked site by Sports Fiends.

Security:
We have security measures in place to protect the loss, misuse and alteration of the information under our control. Any time we ask for a credit card number we transmit that credit card number in an encrypted format. We use industry-standard, SSL (secure socket layer) encryption. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. We may use third parties to host and maintain our Web sites.

Cookies/Software agents:
A "cookie" is a piece of software, which may be sent to your computer. Cookies enable us to collect information about how our web sites and services are being used and to manage them more efficiently. Until you have registered on Sports Fiends web sites, the cookie will only track general usage patterns and technical information about your computer type and will not be used to identify you individually. After registration, cookies will be used to collect information on you as described in "Personal Information". You can turn off the ability to receive cookies by adjusting the browser in your computer but you should note that if you do so, this might materially distort the quality of service and data you receive. You therefore do this at your own risk. Sports Fiends also uses agents with your computer to assist with our diagnosis of technical problems and therefore to obtain information about software versions installed and data transmitted, for software compliance purposes and for you/your company to receive software updates, new releases or additional software. Sometimes you can refuse or remove these agents but that means you will not receive this additional software and may suffer service problems and you may lose all rights to support. We therefore do not recommend that you remove or tamper with these agents.

Choice/Opt-Out:
We give you the following options for removing your personal information from our database in order to stop receiving future communications from our Web sites.
1.You can send email to: privacy@sportsfiends.com
2.You can send mail to the following postal address:

Sports Fiends, Inc.
P.O. Box 5026
Virginia. Beach, VA 23471-5026

Please note: We are not responsible for removing information from third-party lists or entities with which we have shared your information pursuant to this policy.

Contacting Us:
If you have any questions about this privacy statement, the practices of our Web sites, or your dealings with us, please feel free to contact:

Sports Fiends, Inc.
P.O. Box 5026
Virginiaa. Beach, VA 23471-5026

Revisions to Privacy Policy:
Any of the policies or procedures above may be changed at any time without prior notice. Although this Privacy Policy is not a contract and does not create any legal rights, it does serve as an expression of our commitment to protecting private personal information.